Reliance Retail has completed the acquisition of brand 'Pahadi Local' along with business from Pahadi Goodness. 'Pahadi Local' is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations.
Founded with a mission to bring the purity and efficacy of Himalayan ingredients into everyday personal care, Pahadi Local has emerged as a distinctive player in India's rapidly evolving beauty and wellness landscape. The brand is recognised for its clean formulations, conscious sourcing practices, and strong appeal among consumers seeking authentic, sustainable alternatives in skincare and wellness.
Pahadi Local's portfolio is rooted in traditional Himalayan wellness knowledge, elevated through modern formulation science to deliver high-efficacy, purpose-led skincare. The brand works closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local livelihoods alongside initiatives in healthcare, education, and environmental preservation. Its hero ingredient, Gutti Ka Tel (Apricot Kernel Oil), has earned industry recognition and strong consumer loyalty, alongside appreciation from leading voices and celebrities, and acknowledgment from Prime Minister Narendra Modi for its contribution to indigenous sourcing and enterprise. The brand's focus on transparency, minimal processing, and environmentally responsible practices aligns with Reliance Retail Limited's long-term vision for its beauty and personal care portfolio.
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Valued Customer,
BOB Capital Markets Limited (BOBCaps) is firmly committed to the safety of your wealth. We would like to bring to your notice certain precautions that you certainly must take against potential tele-fraudsters/ unscrupulous and unregistered portfolio managers:
ALWAYS AVOID
We would like to caution you against such fraudulent calls and SMSes and urge you to be alert. Follow the golden rule:
Do not share your Login Credentials or Passwords with anybody
BOBCaps employees / representatives never ask for your password.
Certain tele-fraudsters / unscrupulous and unregistered portfolio managers call customers or SMS them on the pretext of providing investment tips and lure them to invest through their bogus firms by promising huge profits.
Such deceitful callers ask the customer to share his/her login credentials with passwords to allow trading in their accounts, assuring huge returns.
Often trades done in the customer’s accounts are far from the best interest of the customers. Holdings of customers are often sold and with the funds, trades are then placed in illiquid securities at unrealistic prices.
At times, the holdings of customers are sold at prices detrimental to the customer. The so-called “portfolio manager” assures profits, which naturally does not materialize. Customers are deceived into providing access to their trading accounts, thereby allowing such fraudsters access to funds and securities available to execute trades, injurious to the customer’s interest.
In our continuous effort to keep you safeguard from the market related frauds and increase awareness while conducting trades, we request you to go through the Press Release issued by the NSE and would request you to ensure that you do not engage with the individuals and entities mentioned below: